Strategy · Discovery · Prioritization · Delivery
Product decisions
grounded
in evidence.
I use evidence and discovery to understand user needs and friction. I prioritize opportunities by impact, validate solutions with prototypes, and measure results.
Case Studies
AI Operative System & Second Brain2026–Present
AI PM OS
A reusable operating system that connects product context, evidence, decisions, and delivery through specialized AI skills.
Internal Creative Automation Platform2024–2026
MKR
A content automation platform for display and social ads, designed to compress weeks of manual production into hours.
Internal ERP for Media Production Agency2017–2023
Content Studio
An internal operational platform that grew into the backbone of a creative agency — eight interconnected products, 500+ users.
Marketplace for the Media Production Industry2015–2016
Blink Network
A two-sided marketplace connecting media companies with freelance talent across 180 countries.